You might have noticed that things are looking a bit different around here. Since closing my retail store I have been through a through process of looking at my brand. Asking what it offers and what I want it to be.
This is kind of marketing 101 from (what I understand with my non-marketing background) but something that small business owners don't often start with. From the conversations that I have had with other business owners they have gone along a similar road to me. You start making a product, people like the product, so you start selling the product and kind of try and work out what you are doing and what to do next as you go along, often only making decisions when necessary and not always having a plan that is longer than a few weeks or months ahead. But then you hit a point where bigger decisions need to be made to get your brand to the next step and this is where I feel I am at now.
So while I have had the time and space to sit back and look at what I'm doing, where I've come from and where I want to go, that is exactly what I have been doing.
I was lucky enough to meet Matt Wiseman through Glory Days events and his experience working in media business including marketing, business development, commercial management, change management and branding has really made me feel like I hit the jackpot.
At times this process has been a challenge. I am used to making quick decisions and acting on them quickly, often in a pressured way. But this has been a process that has taken 3-4 months.
So what did we do?
We started by brainstorming any words that I thought had anything to do with my brand and then we refined those words into the following categories - Facts, Feelings, Thoughts, Things, Actions and Phrases. There were some really interesting discussions about which words fitted where and why. Now I thought that I had a good idea about my brand before going through this process but this really helped to consolidate things for me.
The best thing about going through this process was how much it helped me make clear decisions for my business. From little things like not wearing a poofy petticoat to an event because I want my brand to be more everyday and accessible to deciding on which fabrics to make my new collection with.
The coolest thing about the end point of this process is I have a swanky new logo. I mean, we all love new things but I was a bit concerned about changing my logo again, this is the third logo I have had since I started my business 3 years ago. But what I realise is that, while I really liked my other logos, they didn't clearly reflect my brand because I didn't have a clear vision of my brand that I could communicate to a designer.
So here is the new look
I hope you love it as much as I do